Protected: CPG packaging — major sports brand

adidas approached Performance Kitchen as a leader in nutrition to collaborate on a nutrition-focused food line and shared content experiences.

Packaging refresh

Packaging development for Luvo Foods and collaborators like Delta Airlines.

A World of Flavor

A campaign introducing globally inspired meals. I constructed a digital presence and lockup for the campaign. Art Direction, design: Peter Chlebak Lettering: Angela Reimer Creative director: Gillian Damborg Photography: Gabriel Cabrera  

Top 10 Ingredients

A campaign highlighting key nutritional ingredients. Art direction, design, lettering: Peter Chlebak Food styling: Gabriel Cabrera

Protected: Brand development

In addition to the projects featured in the portfolio, here are a few other brands I've created.

Foodee

I worked at Foodee as creative lead during its formative years. Over the course of my time there, my work spanned product development, sales and marketing.

Casual Baker

Branding for a Vancouver food writer. An inter-related set of logos that can be used interchangeably.