Performance Kitchen

Coming to Target, 2019 Q2. A line of meals designed to put you at your optimal performance. I was responsible for brandmark, creative direction, packaging, launch campaign.

Tea Runners

Only top quality, whole leaf teas make up this direct-to-your door tea service. The brand channels the best of classic tea brands, melded with a cleaner, modern aesthetic.


I worked at Foodee as creative lead during its formative years. Over the course of my time there, my work spanned product development, sales and marketing.

Casual Baker

Branding for a Vancouver food writer. An inter-related set of logos that can be used interchangeably.

By Broken Arrow

By Broken Arrow is a collection of beautifully curated boxes, filled with the best that Vancouver has to offer. I worked with the client to supplant the brand in injecting it with a more Palm Desert vibe, and to build out the product into a more complete lifecycle product.