Luvo Foods is a challenger brand in the frozen food market. It offers a clean, delicious alternative to many sodium- and artificial ingredient laden "healthy" products on the market.

Check It App

The Check It App was a natural brand extension to nutritious meal startup Luvo in that it extended the brand into your device. It acted as a nutritionist in your pocket as you shopped for grocery store items and were dumbfounded by the huge number of dietary symbols, designations and language.

Tea Runners

Only top quality, whole leaf teas make up this direct-to-your door tea service. The brand channels the best of classic tea brands, melded with a cleaner, modern aesthetic.


I worked at Foodee as creative lead during its formative years. Over the course of my time there, my work spanned product development, sales and marketing.

Protected: Mobile sites

Mobile strategy, ux, design and development.   Lindt Chocolates

By Broken Arrow

By Broken Arrow is a collection of beautifully curated boxes, filled with the best that Vancouver has to offer. I worked with the client to supplant the brand in injecting it with a more Palm Desert vibe, and to build out the product into a more complete lifecycle product.