Natalie Coughlin x Luvo

Not only is Natalie Coughlin is not only one of the most decorated swimmers of all time, she’s a huge proponent of eating as well and as locally as possible. We expressed her joy for food and fueling performance and created a suite of branded content with her. The hero piece of the campaign was a video cooking series.
Done in quick 1 minute segments, we focused on the value of the recipe, while inflecting Natalie’s sparkling personality. We complemented each video with a blog post and secondary photography.
I pitched the original concept of how to work with Natalie on the video series, co-directed the shoot, prepared storyboards, and completed titling.



In addition to the on-site shoot at Natalie’s home, we complemented the content strategy with a stop-motion video.