Eat Local crafts locally sourced, ready made meals through an ingredient program focused on the best of the Pacific Northwest. They enjoyed a loyal customer following and a comfort-oriented food line but wanted to remain relevant to a younger customer base. The new performance line was created to address that. It’s designed around focused, functional ingredients and allows you to easily build a meal plan with the set of basic building blocks: keto, vegetarian and vegan.
The transparency on the food itself set a high bar of trust with consumers in that it was clear what they were getting. The design was partially inspired by a pill box where some of the contents are visible as a way for you to feel it’s a high functioning product.