Eat Local

Proplates is food-as-performance line for Pacific Northwest meal brand Eat Local.


Eat Local crafts locally sourced, ready made meals through an ingredient program focused on the best of the Pacific Northwest. They enjoyed a loyal customer following and a comfort-oriented food line but wanted to remain relevant to a younger customer base. The new performance line was created to address that. It’s designed around focused, functional ingredients and allows you to easily build a meal plan with the set of basic building blocks: keto, vegetarian and vegan.
The transparency on the food itself set a high bar of trust with consumers in that it was clear what they were getting. The design was partially inspired by a pill box where some of the contents are visible as a way for you to feel it’s a high functioning product.