Food Lab —
adidas x Luvo collaboration
adidas maintains a strong presence at the festival. Luvo designed a line of functional food products reflecting their brand values, and Food Lab was the result, launching in Whistler in 2018. The lab integrated with the adidas space to provide samples and gather feedback on the athletic manufacturer’s foray into functional food. Developed in house, the Food Lab concept was created to bridge the two brands and provide customers an early adopter experience.
Creative Direction – Peter Chlebak
Photography – Clinton Hussey
Food styling / props – Gabriel Cabrera