Food Lab —
adidas x Luvo collaboration

Wanderlust is a worldwide yoga festival – an opportunity to further the research and expression of yoga as well as explore the realm of products related to athletic practice at large.

adidas maintains a strong presence at the festival. Luvo designed a line of functional food products reflecting their brand values, and Food Lab was the result, launching in Whistler in 2018. The lab integrated with the adidas space to provide samples and gather feedback on the athletic manufacturer’s foray into functional food. Developed in house, the Food Lab concept was created to bridge the two brands and provide customers an early adopter experience.

The photography direction referenced lab-like devices, but the goal was always to showcase the food in a beautiful, edible way.

Creative Direction – Peter Chlebak
Photography – Clinton Hussey
Food styling / props – Gabriel Cabrera