The Lunch People
Luvo brings nutritious, convenient meals to your home or office. But rather than speaking to those product benefits, we talked about what the client’s products didn’t stand for, for more comedic effect. Each character developed here embodied various lunch anti-qualities like artificial sourcing, inconvenience, sameness, and diet obsession. The creative benefit was to not awkwardly insert the branded product into the series.
Direction & production – Kelly & Kelly Co.
Gabriel Cabrera – stills photography, food styling
Peter Chlebak – set design, character development, campaign and copy